Update on Communication, Dissemination, and Exploitation Activities

Dissemination Activities


Dissemination for SWAMP means the spreading of technical and scientific knowledge generated within a project, is essential for project outcome take-up, which, in turn is a measure of project impact. Dissemination activities focus on the publication of journal and conference papers, presentation of posters, organization of workshops, meeting and community events, and participation in scientific conferences.

The SWAMP members were very prolific in terms of actively participating in dissemination activities during the three years of the project, as highlighted by the table below. Internal dissemination activities include workshops, meetings, visits, and researcher exchange.

Dissemination 1st Year 2nd Year 3rd Year Total
Journal Paper 1 4 3 8
Conference Paper 6 11 15 32
Poster 4 9 1 14
Workshop Organization 2 1 3
Internal Dissemination 6 6 2 14
Cluster/Community 7 3 1 11


Particularly, two papers published by SWAMP members received special attention from the scientific community. The paper “Smart Water Management Platform: IoT-Based Precision Irrigation for Agriculture” published by the Sensors Journal, caused a high impact in the scientific community since it was published in January 2019. As of December 8th 2020, thisimpact can be measured by:

  • 90 citations on Google Scholar
  • 34 citations on the Web of Science
  • 6737 abstract views and 8948 full-text views on the Sensors website
  • Most viewed paper on the Sensors website in 2019 with 3189 views


Also, the paper “Water spray detection for smart irrigation systems with Mask R-CNN and UAV footage”, published in the IEEE MetroAgriFor 2020 in early November 2020 received the conference best paper award.



Communication Activities


Communication for SWAMP targets the internal activation and motivations of consortium partners both in Europe and Brazil, increasing the awareness of project activities, and for interacting with external interested and relevant organisations and persons. Communication activities cover the communication needs of the project towards partners and their direct networks, lead users, research partners, students, related projects, regional and national governments, policy makers, standardisation bodies and society, and the general public.

Given the subject of the project – IoT and agriculture – and its importance in sustainable food security for the world population, SWAMP has been receiving significant attention from the expected audience and from the media. Deliverables D6.3, D6.8, and D6.4 report the key communication achievements during the three years of the project. Nevertheless, some achievements are highlighted in the table below.

  • The SWAMP members were actively involved in communication activities of different formats, as well as the project received significant coverage from the media.
  • The website became the key source of information about the project, receiving a high number of unique visitors during the three years.
  • Twitter was also useful for communicating project activities and achievements, receiving dozens of thousands of impressions.


Communication 1st Year 2nd Year 3rd Year Total
Communication Activities 33 19 21 73
Website Visitors 1,185 888 1,055 3,128
Twitter Impressions 29,762 34,446 20,296 84,504



Exploitation Activities


Exploitation for SWAMP aims at guaranteeing that significant project results survive after the end of the project. Thus, the idea of this task is driving the consortium members to achieve the goals established in the beginning of the project and to account for new needs, possibilities and opportunities. The forecasted exploitation possibilities include a) using project results in further research activities, which are not covered by the project itself; b) developing and providing a product, process or service, which have a clear focus on the market; c) using project results in standardization activities and policy-making or advocacy actions.

The SWAMP consortium integrates different profiles of stakeholders in the area of IoT for agriculture, including farmers (Intercrop, CBEC pilot farms, Guaspari Winery, Rio das Pedras Farm (MATOPIBA), a water distributor (CBEC), a drone manufacturer (Quaternium), a system integrator (LeverTech), two research and technology transfer institutions (VTT and EMBRAPA), and four universities as scientific partners (UNIBO, UFABC, UFPE, FEI). This mix is considered a leverage for the exploitation of the results.


Important landmarks related to the exploitation of SWAMP results are:

  • Internal Workshop on Innovation and Exploitation (Deliverable D6.7): held as a series of three online meeting during September and October 2018, collected the initial perspectives of all partners on SWAMP innovation and exploitation;
  • Exploitation Plan (Deliverable D6.6): built upon the Internal Workshop on Innovation and Exploitation, this deliverable provides an overview and purpose of exploitation within the SWAMP project, identifying the key target audiences and highlighting the innovation potential;
  • Final SWAMP Exploitation Workshop: occurred on October 2020, revealed that the views on exploiting SWAMP outcomes evolved significantly and some of them have been already materialized, as the creation of a startup in Italy and a variety of project proposals for extending the project achievements;
  • Exploitation Activity Report (Deliverable D6.5): based on the final SWAMP Exploitation Workshop, reports the final views of SWAMP partners on the exploitation of project results, as well as exploitation activities that have already been carried out by the project members;
  • SWAMP Interest Group (SIG): officially introduced with the Exploitation Plan and after some unsuccessful attempts to aggregate interested parties by invitation, an open call was issued that resulted in the current 34 members. A first newsletter was issued targeted to the general public, but specially to the SIG members
  • Startup: VAIMEE is a startup founded in 2020 by a member of the SWAMP UNIBO team, aiming at providing B2B services in several domains (including farming), based on SWAMP technology.
  • Projects: SWAMP spawned two research project proposals that are currently under review: one involving Brazil and Italy and the other involving Brazilian partners to complete de MATOPIBA pilot.
  • Legacy: SWAMP partners believe the project left a significant legacy in terms of exploiting findings, understanding, insights, approaches, algorithms, and mostly lessons learned. Since the SWAMP partners engaged in many different dissemination activities, the knowledge generated within the project will survive the project official end and survive in the future



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