Due to the very nature of the project, which allies key ICT technologies with critical societal challenges in agriculture, the SWAMP project has been causing a positive repercussion within the different stakeholders interested in the project, as well as receiving significant coverage by the traditional media channels. The critical purpose of communication actions in the project follows three main lines:
1. Awareness: the creation of general awareness regarding the project target area among the general public, its importance to society and the approaches and techniques to be employed
2. Pilots: spreading the word about the experience with the deployment of pilots, awareness about their main results and understanding of the key lessons learned
3. Platform: spreading the word about the experience with the development, deployment, and utilization of the SWAMP platform, as well as awareness about its main results and understanding of the key lessons learned
In the first two years of the SWAMP Project, a broad range of communication activities have been developed, reported on the website, in the 1st year Activity Report, and the 2nd year Activity Report.
|Lecture / Speech||12||2|
|News in media channels||12||2||2|
|News in web portals||6||1|
|Panel or round table||3||5|
The SWAMP Website has been the most used and accessed as the leading online communication channels, but also Twitter and ResearchGate are of greater relevance.